Interview With The Artist - Koorosh Nejad
Here is a summary of the questions about the RRoot art we have received and Koorosh's answer to them. If you have any question from Koorosh Nejad please use the contact form at the bottom of this page. We will get the answer and if appropriate for the public it will be posted in this page.
Q/A with Koorosh Nejad
1. What makes RRoot collection different?
A. In my opinion the RRoot collection is unique in many ways. To start, it is black and white; this is done intentionally to remove the color factor away from the symbols, so they can be plain, naked, and simple. Each of RRoot's paintings has a story to share, story of a nation, that in fact is very similar to our present story in 2020. A world with hope, fear, love, hate, rivalry and so on. So each piece tells you its own unique story that the audience can relate too.
2. What are the figures on RRoot designs?
A. The figures and characters in my paintings are symbols; that's why I call RRoot the Art of Symbols. The symbols are coming from our history, our past. Some are ancient alphabets such as those from Mayans who had character language, some are alphabets such as gamma, alfa and omega that you see in The Infinity, that come from ancient Greece, and some are symbols of gods, such as the ones in The Life that come from ancient Egypt.
3. What dimension are the original RRoot paintings?
A. The original paintings are in 70x100cm dimensions. Although later on I decided to make printed versions available in smaller and also in square shape.
4. How do you name these pieces?
A. Each of the RRot paintings represent a nation through illustration of their symbols. The work starts with some research about the history of the culture and specifically about how they used to communicate including their symbols. Through the process of creating the piece often I come up with a name.
5. What inspired you to make RRoot art?
A. I loved ancient civilisations, history and cubism since I was a child, so I literally combined all together and here is RRoot Art.
6. How did you pick these ancient nations to paint about?
A. Since my childhood I was facinated by the history of ancient civilisations. So I was a bit familiar with the history of ancient Egypt, Greece, a bit of Romans, and Mayans. I started paintings RRoot paintings with the ones that I knew before then I added more .
7. How many pieces of RRoot do you plan to paint?
A. The initial plan was to create seven paintings under RRoot collection. I might expand this to 10 or even beyond. The more I work on this commission the more I am connected to it. On the other hand I miss colors, so I'm not sure, for now the plan is 7 paintings.
8. How did you decid to commercialise the RRoot art? and Why?
A. In fact I was very hesitant at the begining. But few close contacts insisted that if I want to get the message out, I need to get RRoot Art embed in people's life, and what is better than getting the art on consumer goods so people can see the art, use it and get inspired or at least reminded every day. As you notice the prices offered in RRoot.art are lower than the smililar products in the market. I insist to keep our price range affordable so everyone with any budget could buy gifts for others, or apparel and clothing items with RRoot art for him or herself.
9. Whom do you intend to communicate to with RRoot?
A. My audience is the general public, all ages and all cultures.
10. What is the message that you intent to pass to the audience through RRoot art?
A. I love it when people text me that the more they look at RRoot paintings the more figures and characters they see. It is a unique art that engages the audience, like a puzzle, but beautiful and entertaininig. However, the message that I intend to pass on to the audience and the community is that after thousands years of civilisation and despite that we think we have different cultures and backgrounds, and by that I mean, skin color, customs, language, religion, etc. we don't have different roots. In fact we all have one single root. So the message is equality, fairness, appreciation (of each other), unity, balance, understanding and peace. I want the audience to stare at RRoot paintings and think oh my got, these figures are funny, are sad, are arrogant, are kind, caring,.... these figures are us. I want the audience to reflect on these figures and be reminded that we are all similar so need to have more appreciation for each other.
11. What art are RRoot paintings?
A. They are abstract art, some call them cubism; yes could be defined as cubism too. Cubism art has a much boader scope in 2020 than when it was initially formed.
12. Where is your studio?
A. At the moment I am working out of my studio in London, UK.
13. Koorosh, where are you from?
A. Hum... a world citizen really, a Canadian citizen with Persian roots, lived in several countries and now settled in London; well for now, you never know.
My work is my reflection in symbols, signs, characters and other symbolic elements of ancient cultures. I research a particular culture first, then pick those elements I wish to use in the artwork, add my own taste to the element, add my own elements that are mainly inspired by cubism, make the design then complete the painting. My works are mostly black and white.
I love to create work that reflects my love of the source material I work from, the ancient cultures and their untold stories, various ancient mystery traditions, and the ever-unfolding and often mystical experience of being alive in a world that is apparently material, immaterial, and prone to all manner of interesting archetypal expressions and wonderments.
Collage and the manipulation of pre-existing elements is a method of working that I find compelling, satisfying and often surprising. The process of moving from found elements, through various permutations of trial and error and association and integration between the chosen elements, allows freedom of play and discovery that feels endless, despite its seeming inbuilt limitation.
The final artwork is a painting; acrylic on stretched canvas. I tend to let the making process find its own way to resolution whilst maintaining a reasonable control over the core element of the design- that I usually embed it, as the combined elements and direction of the piece make way for something previously unknown or unexpected to come through.
TAGS: #RRoot #Art #Abstract #Cubism #ArtofSymbols #KooroshNejad